Marketing and sales operations

The marketing and international and France operations teams are involved in the design and marketing of products.

Representing 30% of the workforce, they have a presence in all of the countries where Stallergenes is located. Over 3 years, in parallel with the development of the Group and the creation of new subsidiaries, these teams have grown by nearly 60%.

On a corporate or local level, the marketing teams design and implement the products and services strategy of the company in harmony with its global strategy. Through synergies developed in the field and an in-depth knowledge of the markets, the teams initiate relevant studies and propose actions and tools intended to support the company’s commercial activities.

The Departments of France and International Operations define the sales development themes within their scope of activity in agreement with the company’s global strategy. At the same time, they see to growth in the existing markets. They adapt the marketing and communication activities to the special features of each market and participate in the major events of the profession (trade shows, conferences, seminars, etc.).

The France Operations Department has developed expertise in patient-doctor relations via the work of Specialist Medical Representatives and the development of numerous services aimed at doctors and patients.

Through an active competitive watch, the International Operations Department canvases and identifies new markets. Thus, the teams initiate distribution partnerships, the creation of joint-ventures or the setting up of new subsidiaries.